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This web page states the following, "Sandler Training Dublin, Ireland." Our analyzers saw that the web site stated " Sales Teams and Individual Salespeople." The Website also said " Inside Sales Staff and Customer Service. Business Owners, Presidents, CEOs. Free Offers and White Papers. Small to mid-sized business or enterprise organizationwe all want the same thingpredictable sales results and growth. YOUR ORGANIZATIONS GROWTH AND PROFITABILITY DEPEND UPON GROWING SALES. Consistent growth requires a consistent, systematic process that delivers consistent, dependable results." The website's header had sales as the most important optimized keyword. It is followed by sales training, Paul Lanigan, and Lanigan which isn't as ranked as highly as sales. The next words ie.sandler.com uses is Coaching. Performance was included and could not be understood by search parsers.